SEO HACK: How to find the best name and domain for your business. EVERY TIME!

One of the most important tasks that easily has the most impact on your future business is choosing the right name and domain for your adventure.

As you have to find a name for your business right from the start any potential rebranding later will have a higher risk of failure and might come with a hefty price tag attached in terms of extra marketing and losing all your SEO rankings up to this point.

After I was having trouble with all these blocked domain names for several dozen projects and seeing this fail again and again for our agency consulting clients, I decided to put a theory to the test to find a better solution. And I have found it with an easy-to-replicate blueprint that follows a simple formula. But let me give you some more context first:

Most people start becoming "creative" as soon as the most obvious name selections are not available or are being offered for an unreasonable 4-5 figure Dollar amount. But using an unreadable string of letters is a surefire way to get people confused and not find the website anymore later. Especially, when there is no reason for Google to rank your site (say as a direct match).

So the best advice I can give is to use 1-3 KEYWORDS and benefit from the direct match results that will prefer your link over anyone else's. We tested this with many clients and even the unpublished pages that follow this blueprint already get around 200 to 500 hits per week. Just because this is exactly what people are searching for on Google.

How to find this name and URL?

Make sure to do keyword research on the most popular terms your business is about. Especially combining the most obvious suspects that get the most traffic individually is a great idea. If you combine these with "-" you are more likely to find a .com domain that is still free.

My Blueprint Formula:

Lately, I started to save URLs of potential projects as I encounter the idea and see that the "direct-match-keyword.com domain" is available. I have done this about 5 times now. And every time I do this I instantly see around 200-500 organic hits. (My web hosting is sending me weekly analytics on their own showing up organic vs. bot traffic)

Even for older websites that do not follow this formula, I do not see any more traffic than say 20 hits. So this blueprint actually works. And all names will be easy to remember instead of any acronyms or fantasy names.

Like this: wp-guest-posts.com. This is actually our latest project. It´s a pivot towards a different use case that needs a rebranding. So I wanted to make sure that the new website follows this rule. In this case, the old software should remain a standalone solution for a possible sale, so rebranding is necessary and more than welcome to highlight the new use case.

The original website of our current WordPress SEO backlinks network is vispr.net. See the problem here? I was super frustrated at the time but wanted to launch the website instantly, so I just went for the most unlikely name you can(not) imagine just because I wanted to move forward and not lose any more time or have to pay 5.000 USD for my preferred domain candidate.

Obvious Problem: Using a misspelling on purpose of just one powerful keyword: WHISPER. The problem is, this misspelling is subtle and not obvious at first. AND there is NO way to rank this on Google because of the powerful keywords, as there are none. So when searching for this website again later, you would not even be able to find it when you wanted to.

Sexyness: So is wp-guest-posts.com the coolest name I could come up with? Maybe not. But it follows a tradition for WordPress plugins using "WP" as a shortcut to let people know this is a dedicated WordPress plugin, and the keywords "guest posts" have a very high search potential on Google. Thus the combination is very easy to remember and get ranked by Google, especially for direct match searches.

Hint: Of course, I also saved wpguestposts .com and wp-guestposts .com and redirected it to the main .com domain. Just to make sure that any spelling variation will definitely find its way toward our solution.

Did you find this useful? What is your experience with finding business names and domains for your projects?

#SEO #WordPress #Blueprint #Backlinks #Keywords