SEO strategies. Growing your product to 2.5K monthly pageviews

Last year, I'd built a site from scratch and grew it to 2.5k month monthly purely through SEO.

EOY data:
📈 Total page views: 14,104
⏱ Avg session time across all pages: 3:38

Here's a few strategies I used along the way 👇

It'd been years since I'd worked specifically in content or SEO, so I first took the time to review the Ahrefs blogging for business course (now available for free).

This is a MUST for any founder looking to use SEO as an acquisition channel.

A few key takeaways from the course 👇

1️⃣ Source keyword opportunities with medium-high search volumes, with low backlink competition.

2️⃣ Quality > quantity.

Take the time to write the most valuable content on the internet. Some examples of my content here & here.

3️⃣ Prioritise search terms that add genuine value to your business.

It's also just as important to build backlinks to increase your domain authority.

My progress throughout the year:

👉 March 2020: DR: 7 // 113 backlinks

👉Dec 2020: DR: 27 // 511 backlinks

These were the top strategies I used to generate high-quality links 👇

1️⃣ Updating existing links

Over the past few years, I'd guest published content across some renowned sites. With a pre-build relationship built on the value I'd already shared, I contacted each publisher and asked to include a link in my authors bio.

2️⃣ HARO

In my personal opinion, HARO can be an absolute gold mine for high-quality back-linking opportunities. Each day, I'd submit 3 applications, taking the time to write the most valuable and in-depth responses to each.

3️⃣ Guest publishing

With an existing personal brand in my niche, I reached out to as many publishers as possible who allowed guest authors. Once again, I prioritised those with a high DA.

The process was the most draining from my experience, but was well worth the effort.

4️⃣ Podcast features

I also researched podcasts within my niche that hosted their shows on their own site. This was a great way to not only share insights and value to an existing audience, but also receive a backlink from the publisher.

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One of the last strategies I used was proper schema markup. Within each post, I'd add schema for a list so that I could increase my chances of a featured snippet placement.

Once I published each post, I'd manually submit it to search console to be indexed soon as possible.
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The most important strategy for anyone interested in SEO is patience.

You need to remember that it's a long play.

My site certainly isn't seeing hockey stick growth, but it's slowly compounding each month 👍

• If you enjoyed the content in this post, I'd recommend checking out my Twitter profile @lachlankirkwood.