9
6 Comments

SEO vs. PPC - What are you guys pursuing?

submitted this link to Icon for group Marketing
Marketing
on August 25, 2021
  1. 3

    We go with both. For Price2Spy we are investing in PPC, but I am aware of organic reach as well, so we put a lot of time and effort into building a strong SEO strategy and offering quality content in our field.

    For https://botmenot.com/ we still haven't started using PPC since it's still in a prelaunch phase, but we started optimizing the website from the very first day, paying special attention to the technical part, and I am planning to start a blog there as well.

  2. 3

    My product Hevy has a relatively low ARPU, which meas we can’t really afford to pay for PPC ads, as the CPC is insanely high. We chose to go all-in on SEO instead, I feel like its a way more sustainable method of growth and can be more valuable long term as well.

    1. 3

      Yeah true.

      We like to use PPC to just see which terms convert for us and then set up an SEO strategy to rank for those terms.

      It's basically just a shortcut to ranking high before you actually do so you can make sure you can focus on the right things with SEO.

      1. 1

        Thats a cool idea. Thats like a super fast way to validate page conversions. Nice 👏

Trending on Indie Hackers
Priorities for launching a SaaS solo, with no budget User Avatar 113 comments I thought I was building a news visualization tool. Users thought it was a catch-up tool. User Avatar 36 comments I Rejected a $15K Acquisition Offer for My Multi-Agent IDE — Here's the Full Breakdown User Avatar 29 comments I built a tool directory that doesn't pretend every founder has the same needs User Avatar 10 comments 5 Books, Make Smarter User Avatar 9 comments Why founder-led outbound breaks the moment you try to delegate it User Avatar 5 comments