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4 Comments

SEO vs. UX

Hey everyone,

we're currently redesigning our product-pages. I'm having difficulties deciding whether I should sacrifice a better SEO-score (more text above the fold) for a cleaner design (less text above the fold).
The total amount of text on the page is the same, it's just a question of where to put it.

https://imgur.com/znjAf7V ..this is Version A (better UX).
You can find Version B (better SEO) in the image description.

Which one would you go with and why?

Thank you!

on May 7, 2020
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    IMO I feel it's fine to have the longer text. Can make it collapsable as mentioned below if you feel it's too much. I also think "in nur 30 Tagen" gives me a good idea of how long the course takes (which would be hidden otherwise)

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      Okay, thank you! Will think about it.

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    Version 2 seems fine, you can also make it an expending list "read more" and still have the SEO juice and better UX?

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      You mean like this: https://imgur.com/mP39Hpz ?

      Good idea, didn't think about that. But wouldn't it be worse SEO-wise to have a hidden text element above the fold (Version C) than to have a fully expanded text element below the fold (Version A)?