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4 Comments

Separating blogs and newsletters?

I'm reading @radiom's book The Developer's Guide to Content Creation (BTW great book @radiom)

One thing she does is keep educational content in her blog, and use a newsletters as an outlet to document personal growth, so the tone in newsletters are more personal and informal.

For a developer / blogger / starter, it is easy to publish mixed content in one blog. Some personal stories, some technical tutorials. So our blogs end up as a catch all for all these.

I can see the strategy is to separate the two. So it is better in the long run for audiences to know what to expect in each outlet.

What do you guys think about this strategy?

  1. 2

    Hi @junji, thanks for reading the book!

    Going into this a bit deeper, the crux of it is to focus on one content channel to start and optimize that channel as best you can. Too many people start publishing content on multiple channels and even if the content is optimized for that specific channel, it can get overwhelming very quickly. When you're ready to start expanding to other channels, develop a plan at the very start to keep you focused. And whichever channel you're currently using (blogging for example), continue to evaluate and prune your content to ensure it meets your target audience's goals. :) Wishing you continued success with content!

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    I think it's viable and good approach. However, it also depends on what you want to do.

    For example, if you are actually trying to market yourself as a developer, I dislike the idea. Because then then question becomes, do you still want to be paid for writing code or for writing content?

    Having two separate sources to regularly feed with somewhat good content is not easy, and IMHO it is not possible or at least not healthy to do that just to sell people yourself as a coder.

    If you want to write good posts on your blog and your newsletter, cool. But then you're becoming a content creator. Find a way to monetize on top of that without selling yourself or your time in any way, and it's a great approach.

    1. 1

      This is a good point. Writing code and writing words are skills. Can be complementary. But can also overwhelm. Pick a balance that's good for you.

  3. 2

    It’s a smart strategy and one I do as well for my own projects.

    You use blog posts as top of the funnel content to attract visitors (SEO, social shares, etc.) and then try to get their email to convert them into subscribers.

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