Several projects: one generic payment funnel or several?
Hey 😝
I'm about to release several projects in the next weeks and months. These projects are totally different : not the same purpose, not the same customers and targets, not the same app nor website.
For the subscriptions I will add a subscription funnel (mainly the payment).
My question is : is it interesting to build one generic platform for the payment where I can manage the differents projects and products or should I keep 1 payment funnel for each project ?
Pros:
- Only one generic funnel instead of several
Cons:
- Users can detect a redirection to an other website, be affraid and stop the subscription.(I can avoid that by adding warning text before and customizing the platform using styles of the related project).
Thanks :-)
Keep em separate. You'll thank yourself in the future once you're doing taxes
I'd try to keep the projects as separate as possible, you might want to sell one without touching the others and if their revenue and expenses are mixed, it'd be very hard. Not only it'd be hard to transfer it, it'd also be hard to show its performance.
Thanks for your reply
Yes I need to keep the projects as separate as possible. One project= 1 stripe account but I can deal with it inside the payment Platform.
You’ll want to keep them separate for many reasons: if you decide to sell one in the future. For tax and regulatory purposes. And for reporting purposes for yourself. It’s much easier to understand the health of each business when they are separate. For example, many free reporting tools like ProfitWell can report on a while Stripe account. So if your accounts are separate you can better understand what’s going on with each.
Never create user friction in the purchase funnel just because it makes an engineer's life easier.
Keep them separate.