Share your work or it doesn't exist

Sometimes indie making can feel like being on a hamster wheel, especially with the 'content creation'! We build products, and also share stories and updates on what we're building - if we don't share, what we're making doesn't really exist.

But this can get really tiring and lead to burnout. The social media algorithms are geared for constant updates - if you take a break, it's almost like you get punished. Followers drop off and engagement tanks, which makes you wonder if it's worth sharing on those platforms.

And then if you go beyond your niche topic, the audience may not care..this made me laugh:

So then it can lead to cycles unauthentic 'cookie-cutter' content which gets really boring! I can see people working those cycles well, but I can't bring myself to do it..

How do you avoid content burnout?

• Lifespan of content - I've found publishing articles in places where the lifespan of content is much longer works good,
• Different types of content - I'm doing YouTube updates, a bit like a vlog: https://www.youtube.com/watch?v=1gQ9HmrVTeM
• Big breaks - after completing big projects I find taking time out and even breaks from social media helps too - I just came back from a couple months rest!

How do you avoid burning out and deal with this content hamster wheel?

Do you have easy ways to share your stories, and which places work well for you?