This is a brief description of what the post comprises. If you find it interesting, give it a read. Would love to hear your thoughts :)
Paras Chopra, Founder, and Chairman, VWO turns back a few pages and
- Reminisces about how the idea of VWO came to be
- Talks about how early feedback from beta users acquired from Hacker News
lent shape to the new product roadmap (started out as a Martech swiss-
knife but instead of going broad, they decided to go deep in A/B testing)
- Throws light on the first few customers and key hires
- Quips about the early foray into A/B testing from 2012 to 2017 and lessons
learned along the way
- Shares the story behind the transition from a pure play A/B Testing
platform to a rounded Conversion Rate Optimization Suite
Check out the full post at:
https://bit.ly/forum-vwo-evolution-10-years