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Sharing an article on the journey of a company starting from a post on Hacker News and now generating an annual revenue of $20 million.

This is a brief description of what the post comprises. If you find it interesting, give it a read. Would love to hear your thoughts :)

Paras Chopra, Founder, and Chairman, VWO turns back a few pages and

  1. Reminisces about how the idea of VWO came to be
  2. Talks about how early feedback from beta users acquired from Hacker News
    lent shape to the new product roadmap (started out as a Martech swiss-
    knife but instead of going broad, they decided to go deep in A/B testing)
  3. Throws light on the first few customers and key hires
  4. Quips about the early foray into A/B testing from 2012 to 2017 and lessons
    learned along the way
  5. Shares the story behind the transition from a pure play A/B Testing
    platform to a rounded Conversion Rate Optimization Suite

Check out the full post at:

https://bit.ly/forum-vwo-evolution-10-years

on June 11, 2020