Shifting from Physical to Digital Selling? Here are 6 Things to Keep in Mind
Were you forced to turn your brick and mortar shop into an ecommerce store this year? You’re not alone. Many businesses saw their retails sales plummet since March and were forced to make the switch quickly to stay in business.
Online buying patterns differ greatly from in-shop ones — and your strategy should be different too. Experimentation should be your focus in this transition. Whether you have the resources to do it in house or decide to hire an optimization agency, A/B testing will give you the right data to make informed decisions in these uncertain times.
