Shopify Install data insights 2021

Hi all,

I wanted to share some Install data insights from the Shopify app store as we are now tracking that on Marketplace Apps.

All app store

• Average installs per app = 1,972.4
• Median installs per app = 160

Pricing models

• Freemium is the best performing model in terms of installs with 40% of all installs.
• Freemium average installs per app = 2,944.7
• Freemium median installs per app = 349

Categories

• Store Design has the most installs of all categories with 22.3% of installs
• Sourcing & Selling Products has the highest average installs per app with 4,199.3
• Conversion has the highest median installs per app with 160

If you want the full report/data check out https://newsletter.marketplaceapps.co/p/shopifyinstalls

Thanks!