Shopping is quietly moving to AI, and I can't stop thinking about it.

I've been noticing something: more people are asking ChatGPT or Copilot what to buy instead of starting with a Google search. At first, I thought this was just a novelty. But then I started testing it myself.

I'd ask AI tools to recommend products across different categories skincare, headphones, camping gear, you name it. The recommendations were... fine. But here's what bothered me: a lot of genuinely great products I knew about weren't showing up. Not because they were inferior, but because the AI simply couldn't parse their product information properly.

That gap kept nagging at me. Sellers spend so much time optimizing for Google SEO and running ads, but there's basically nothing telling them: "Hey, can AI even understand your product catalog?" That's the question I'm trying to answer with Sixthshop.

I'm still figuring this out, honestly. I'm exploring how these AI shopping assistants actually work under the hood what signals they prioritize, what makes a product "AI-readable," how merchants can position themselves for this shift without rewriting everything from scratch.

Some days I think I'm onto something. Other days I wonder if I'm just chasing a pattern that'll look obvious in hindsight. But the more I dig, the more I see this isn't going away. Discovery is changing.

If you're seeing similar shifts in how people shop, or you're experimenting with AI-driven commerce yourself, I'd genuinely love to compare notes.

Still learning, still testing.