Google still rank long content higher, but I think it will change soon. Because when searching, we want the right information ASAP, not long content.
There are 2 types of reader:
The first type enjoys reading. It’s like enjoy a video game, a movie, or a song. They enjoy a good experience, a type of content that opens their imagination. Then sail them through any details the author intended. Those types of content use descriptive paragraphs, transitions, with fancy words. It makes readers feel great.
The second need to search for a specific piece of information. They prefer a straightforward and simple answer. Which means minimal, concise sentences, with no fancy words.
I used to enjoy reading long content. But recently, I'd spend 5 seconds scanning relevant headings. Then another minute to find the relavant information, or go back and look for another search result.
It's a horrible reading habit. I realized my attention span getting shorter.
As our reading habits changed. We need a better format to diggest information. For example, video content is getting more popular. One reason is, it required less effort to diggest.
More concrete example for short form contents:
That goes with the search results. When someone needs an answer, it should be minimal, concise, and straightforward.
Original posted on Short writing is the future of writing