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12 Comments

Should I build A No-Code Way To Setup Events In Google Analytics

Hey Guys. A quick query. I'm not a programmer and run several websites for which we need to setup events inside Google Analytics. Use cases:

  • Track the clicks on button.
  • Track how many clicks happened on Contact Form Submit button.
  • How many people clicked each of the links in the menu bar.
  • How many people played a particular video.
  • How many people left forms incomplete (so, every field in the form is an event, etc.)

Is there a non-programming way to setup these events? Both in Wordpress & Shopify?

I feel this is big problem for non-tech marketers. I checked out some Wordpress plugins for it though as well as Heap. WP plugin solve this problem to some extent and Heap Analytics is crazy-priced (different segment they are targeting).

Would love to hear your thoughts on this. I was thinking if I build something that solves this problem.

  1. 2

    Yes. I would of happily paid $10-$20 yesterday for a solution to this.

    Solution desired:

    Browse my site with an overlay that allows me to select elements in the site such as buttons, forms etc and then provide the name of the event I want to be called when a user interacts with that.

    When I'm done, it spits out the entire code I can just copy paste in my header and i'm done.

    I don't mind if this is google analytics, tag manager, mixpanel, kissmetrics or any other analytics site. I need this. Not only for my sanity as I am still learning to code but becuase it would still be faster even if I knew how to code.

    1. 1

      Cool. Did I hear "I got my first customer here" ;)

      1. 2

        Depends on execution of course but yes. I would have paid for this solution yesterday out of pure frustration.

  2. 1

    I also used the basic approach to configure Google Analytics to websites

  3. 1

    I'm a programmer but I only used the basic approach to configure Google Analytics to websites. :)

    1. 1

      Thanks for taking out time to reply to this. I think you're not alone on this. A good chunk of people do that to start with.. The use case of Google Analytics being:

      • track key metrics (Users, sessions, pageviews, bounce rate, etc.)
      • top pages.
      • source of traffic

      that's about it.

  4. 1

    @Levon @bramk @bentossell What do you guys think? Do people who are not programmers in your academy / network / course signups have a similar problem?

    I look forward to hearing from you guys.

    1. 1

      good question - I think it depends on the tools. When you use carrd.co to build a website, you can now add event tags to buttons (did that on nocodemvp.com).

      What I'd rather see if a tool that simplifies google analytics. An easy way to create a dashboard: you login, pick what you want to see and then you'll have your dashboard.

      Like Baremetrics (for Strip) but then GA, Mixpanel, whatever analytics tool you use.

      1. 1

        Hi Bram,

        I am trying to solve this at ChartPoet.
        We have created one click recipes that let you connect Google Analytics and have your real time dashboard in less than 10 seconds.

        Take it out for a spin!
        https://chartpoet.com/templates/goog-ana/360-report#/

        Here is how the dashboard would look like
        https://demo.chartpoet.io/dashboard/frBJ_SoWsh7/

        and we have a presentation mode as well

        https://demo.chartpoet.io/presentation/frBJ_SoWsh7/

        You can build a dashboard from scratch here
        https://chartpoet.com/dashboard

        or check out our other templates
        https://chartpoet.com/templates

      2. 1

        Interesting.. I'm still struggling to see what's that big pain point non-tech marketers face... Something that they definitely need the help of a programmer. Creating dashboards is definitely there but if they spend time, they can figure it out. For now, seems like a good to have..

        Bram, would love to hear what are the key challenges the non-tech people who have joined your course / who reach out to you face and you feel like you definitely need a programmer for that.

    2. 1

      I feel like if this was an easy to set up then it would be very valuable.

      Mixpanel is fantastic for companies...with a developer. What are the option for no-coders?!

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        True.. Would be interesting to see how people do this with Shopify, BigCommerce, etc.