Should I experiment with online ads?
Hello folks,
Just finished the landing page for https://toureo.co.
What a crazy time to be a small tour owner/operator these days. To try and gain some traction I've decided to make Toureo free for the remainder of the year.
How would you target small tour owners and operators? I've tried an organic approach by participating in FB groups, but I'm not seeing many results.
Should I experiment with low budget Google/FB ads? How would you target the market in this case?
Well done on your landing page, have you got Google Tag Manager?? This would help as you can link pixels from your landing page, Google Ads, and Facebook Ads into it.
You need to build an audience so normal ads from Facebook or wherever you advertise, so once you have a good amount of traffic then you switch to the landing page informed ads. So with GTM / Facebook you can identify what kind of people go on your landing page then you can target those kinds of people, that's the ultimate aim.
That's as basic as I can put it. More than happy to help further if you want.
My landing page is https://treasure.cloud so far we havent launched yet so we are building an audience once we launch.
Thanks, sounds like simple advice. I'll check out GTM, haven't had much experience with it. Awesome product btw!
Thanks about treasure :) its a work in progress so much to do still, we havent launched yet
It sounds simple but there is so much to it. I am more than happy to jump on a call and help you out. Email me what we talked about carlos@anqlave.co and I can talk you through some of it. I wish someone explained it to me when I started you see.