I often see the advice that saas apps should let the user try the app without registration/signup because it reduces friction for trying it out.
But I'm not convinced that this is the right strategy for the following reasons:
- If someone isn't willing to sign up, they're pain isn't high and they're extremely unlikely to turn into a paying customer
- If someone isn't willing to sign up, you probably didn't do a good enough job with your messaging and positioning
- In terms of technical implementation, free trial with signup is a pretty easy to do, whereas free try without signup is a significant amount of work (at least to me)
- Getting an email signup is incredibly useful for converting the user to a paid customer
To clarify, these arguments are for saas apps that are charging money. If the app is free then I think the argument for letting users try the app without signup/registration is stronger.
What do you think? Do you have experience to share?