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Should we build a blog? What KPIs should we aim to drive?

by Lorenzo

Hi IHers 👋,

Last week, I shared some insights on what we focused on for Adflow's landing page. We got really good feedback (as expected) and tailored our landing accordingly.

We took the time to optimize everything for SEO (lighthouse mobile scores below):
Adflow mobile lighthouse score

I am undecided whether we should invest in a blog for content marketing purposes. What do you guys think? How long before we could reap the benefits of such an activity?

Lorenzo's avatarLorenzo
on March 24, 2021
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  1. 1

    Skip the usually blogging for now. Focus on content that ads a ton of value.

    We built https://saaspages.xyz/ and it instantly ranked on Google.

    Do you have any data/information you can put into a directory?

    volkandkaya's avatar volkandkaya
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    6 years ago
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    1. 1

      Hey @volkandkaya 👋,

      Thanks for the feedback. Indeed we have created a comprehensive knowledge center for our users. The problem is, I don't think this is teh kind of content that would rank well on Google. Maybe we should focus on guides/tips?

      Lorenzo's avatar Lorenzo
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      6 years ago
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      1. 1

        You don't think "how to export google ads data" would do well SEO wise?

        volkandkaya's avatar volkandkaya
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        6 years ago
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        1. 1

          Definitely 🤓. I was just looking for validation from other people's experience like yourself. You're nudging me towards giving this a go!

          Lorenzo's avatar Lorenzo
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          6 years ago
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