Should you caption your YouTube videos? I mean: is it going to bring you more views?

So digital discovery Network did a study where they found that captioned videos bring in 7.3% more views.

It makes sense because it's metadata, which means that, your title, your descriptions, and your tags are metadata. Metadata is just a fancy way of saying the stuff that the YouTube computers read when it comes to your video, but since it's metadata, it's all taken into account.

There are a few ways that you can caption your videos. First is when you upload your videos, click on the subtitles and captions tab. You can add your captions manually or correct your captions because YouTube typically is only 70% correct on your captions. This means that the automatic captions that are supplied by YouTube can give the wrong metadata. The second way is you can use any third party services.

But when it comes to captions, you must know that thirty-six million people just in America are deaf or have trouble hearing. 5% of the entire population of planet Earth has trouble hearing and even people who don't have hearing problems.

People like me, for example, sometimes watch youtube videos with captions as well, and the reason for that is because I'm not always in front of my computer.
Maybe I'm at a coffee shop and I forgot my headphones. Well, captions help me as I can just read along with what's playing in the video.

So captions are proven to increase comprehension. If you're trying to learn how to do something and you have the captions on well guess what you're going to understand what's going on better because you have the captions on. Don't you want to do that for your viewers as well, I do.

So, every single video that you upload put captions on it because you want to be able to reach more people. You want to be able to reach that person on the subway who forgot their headphones or who is sitting in a cafe.

Make content easier to understand for people that don't use English as their first language, people that are still getting a grasp on the language when they're watching your videos.

When you're captioning your videos, what you're doing is you're creating that advantage because you're making it easier for people to consume your content. You're, making it easier for people to keep coming back to your content.