Should you compare your product versus competitors? Is it unprofessional?
I've recently added a comparison page to https://www.tribepulse.com/
I think making direct comparisons of your own product against competitors has slowly become more acceptable in recent years (e.g. Samsung, Microsoft versus Apple, JS frameworks etc.)
What are your thoughts and do you find it distasteful?
Do you find that potential customers are asking for a comparison?
Quite frequently actually - I think it may be driven by the fact that we are in an adjacency to an existing market rather than an entirely new market
it's mostly an seo technique to catch prospects on the fence
interesting - I've never really considered SEO as the primary reason...
Yes, I see comparison is a kind of customer education and approach towards convening customer to buy your products.
Actually people do the comparison page in wrong way. Those pages are suppose to be discovered by customer. May be via search engine, via comments with link in different page.
Instead, people given the link to those page in their site footer. The moment you do that , these pages become free alternative vendor discovery for customer
What do you think of it ?
Very interesting - I had never thought about it as a SEO technique rather than just giving customers more information from the landing page