Should you restrict Gmail sign-ups for your SaaS product?

The answer depends on your average contract value.

Picture this: a prospective customer, a perfect 100/100 match for us, tried signing up for our product with their work email. Our email software decided to play hide-and-seek and the login system failed to send them the magic-link email. A valuable customer may have been lost permanently.

Luckily, this customer signed up with good ol' Gmail later, and we were able to close the deal. Good for us!

What do we stand to lose with a high Gmail sign-up volume?

• Sales rep productivity taking a hit
• Infra and support costs creeping up
• Competitors sneaking a peek at the platform

You'll now have to tally these costs up and compare them against your ACV to decide whether to be a picky suitor or welcome everyone with open arms.