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4 Comments

Should you use launch/landing page builders or BYO for a soon to be launched product?

Hi IHers,

I'm trying to evaluate options to create a launch page for my product idea - Personalli - its a privacy first app to help users to create & manage different identity profiles. I was wondering if someone has a strong opinion on building your own launch page or using one of the builders out there - eg. carrd, mailchimp, unbounce, instapages, etc.

BYO is not a problem, but was wondering if the builders provide an edge on top of BYO.

Thanks!

on March 22, 2021
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    One advantage of builders is the speed. You don't have to setup form endpoints etc.

    Also most builders provide templates for you to get started quickly, so you can focus on driving traffic to it.

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      Thanks! @volkandkaya - indeed speed is great! Was also wondering if they also help in SEO e.g. if the landing page is built using google sites - wud it drive more SEO traffic then BYO?

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        Never used google sites. So not sure.

        But BYO will most likely require a lot of work to get all the SEO options done.

        Most builders have the basic covered.

        Tools like WordPress also have free/paid plugins to add even more checks.

        We recently improved our SEO checks at https://versoly.com/ (27 extra checks on blog posts) and we can still improve more.

        Just depends on your budget.

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          Thanks again @volkandkaya !