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Show: A lil corner of the internet to find great examples of landing page copy

One of the BIG problems with the Internet in 2022 is consumer indifference.

There are tons of easy to use, No code tools out there...AND building a website has never been easier. The problem is that there are now way too many websites and 98% of them sound exactly the same.

Most of them claim that they are the best in their industry.

OR the cheapest in their category.
OR that they offer the "simplest way" to yada yada something.

OR they're plagued with Me-centric copy (repeating words like "my / me / I" or "we / our").

OR they're so vague and plagued with business jargon that readers can't even understand what the heck the website is trying to sell them.

That's why I created Great Landing Page Copy.

This is a fun side-project with a simple goal: to celebrate and showcase websites that are written for the reader.

Websites that are easy to read, feel relatable and sound like a human, not a robot.

Websites with copy that sounds like a normal adult conversation with another human being, not like it was "written" to win a Pulitzer prize.

You can use greatlandingpagecopy.com to search for good examples of landing pages by Industry or by writing style.

And each website featured includes ONE lil copy tip, ONE lil tip explaining why the copy works.

These tips are all base from my own experience writing copy for B2C startups & eCommerce brands (Hint: I run a tiny copywriting agency called Teardwn).

I hope this is a useful resource and I'll try to keep it updated as regularly as possible. 🙂

on May 19, 2022