Hi Indie Hackers,
I'm smile3, 70 years old. I run a small company in Japan called SMILE70 LLC.
Yesterday I shipped my first two products on Gumroad — within 48 hours of each other.
I'm building toward "Yumoa Village" — a network of 47 retirement communities across Japan over the next 10 years. To fund it, I run 4 AI businesses solo:
All of these are powered by Claude Code (Anthropic's CLI agent).
Product 1: "Claude Code for Total Beginners — From a 70-Year-Old Solopreneur" ($29)
Product 2: Same, in Japanese ($29) — for Japanese expats and language learners
For 6 months I've watched young people install Claude Code, get overwhelmed, and quit.
Most "Claude Code beginner guides" are too technical, too fast, written in monospace fonts.
I wrote one for me — for the 70-year-old me who used to be intimidated by git push.
And I gave it the pace I'd want.
I'm also sharing some of the tools I built (Pillow image generation, hybrid AI+text diagrams, font size checkers) on GitHub:
https://github.com/kaihatu-taro/claude-skill-shop-public
Happy to answer questions about being a 70-year-old indie hacker, or anything Claude Code related.
Thanks for reading,
What a launch. Building TokRepo (skill marketplace for AI agents) made me see how rare a "Claude Code for beginners" wedge actually is — every existing guide assumes prior CLI fluency, and the gap between "I installed it" and "I shipped something" is where 70%+ of new users churn.
Three notes from running TokRepo's onboarding data:
The bilingual page setup is right. We saw 2.4x organic traffic on dual-language skill listings (EN top, JP below) vs single-language. Gumroad's vector search behaves the same way — it indexes EN keywords AND JP semantic neighbors. Top 3 most-discovered skills in TokRepo are bilingual. Don't let anyone push you into separate listings.
The "calm mornings" cadence is the unlock. Of 1,200+ skill files in TokRepo's catalog, the ones that compound (>200 daily fetches/month) all follow a "30-min daily, 6 weeks" pattern. Burst writing produces SKILL.md files that work but don't get reused. Pacing is the moat.
$1K MRR target is conservative. From 200 existing audience + bilingual SEO, you're probably looking at $1.2-1.7K MRR by August if you ship 2 more products in the same space. The Yumoa Village vision is itself the marketing engine — readers buy YOU not just the PDF.
If you ever want your SKILL.md teaching material indexed where agents actually pull from, TokRepo has a creator program. Could feature the Japanese-language ones — underrepresented locale.
Following SMILE70. The Yumoa Village endgame is properly ambitious.