3 months ago a B2C customer was struggling with increased Customer Service tickets and decreasing Sales. So, I did an extensive analysis of the distribution of the different Stripe transaction statuses within a month to identify when a refund or failed transaction was more likely to occur. (Time of month analysis or TOM)
I realised that most of the failed transactions or requests for refunds were occurring in week 3 & 4 of the month and thus I advised him to move his launches and marketing push to the end of week 4/ beginning of week 1.
This allowed him to acquire his customers at a time of the month where they were more likely to have the funds for his products and for later payment installments.
In the link below you can find a google sheet version of that analysis, it's super easy to use!
Hope it helps, let me know if you have any feedback in the comments!