Show IH: I built a tool that tells site owners what content to create — looking for 10 people to break it

Nice concept solving the “what to write” problem is actually a big pain point. The content gap + prioritization angle sounds useful, especially if it goes beyond just keyword lists. I’d suggest focusing on how accurate and actionable the output is in real use. I’ll check it out and share feedback 👍

The strongest part here is not the content calendar.

It’s that most site owners do not actually have a content problem.
They have a prioritization problem disguised as a content problem.

They do not need more keyword ideas.
They need to know what is worth publishing next, what is noise, and what can realistically move distribution.

That framing is much stronger than “content planner.”

And that is also where PlanMoon starts feeling too soft.

The product is not a planning toy.
It is closer to search intelligence / publishing intelligence.

If this becomes the system teams trust to decide what gets published next, the product likely wants a sharper frame than PlanMoon.

Beryxa.com would carry that much better.

I would absolutely love to test this. I swear my brain literally does not know where to begin with thinking about 'content' to create for social media haha

The AI search visibility piece is the part I haven't seen other tools tackle seriously. We're at a weird inflection point where ranking in ChatGPT/Perplexity is becoming as important as Google for some niches, but nobody's built good tooling around it yet.

I ran my own site through it - building a browser card game, trying to figure out what content actually gets me discovered. The competitor mapping was pretty solid. One thing I'd push on: the content calendar output felt a bit generic for my use case. "Write about card game strategy" is true but not actionable. I'd love to see it get more specific - what angle, what question, what format.

Also tested it on a client's landscaping site and the local SEO gap was obvious immediately. Would be curious how you handle cases where the whole competitive landscape is local and most competitors don't have much content to analyze.

I run content strategy for about a dozen service business clients and the "what to write" problem is 100% real. Most of them come to us with either a random list of blog ideas their last agency gave them, or they just want to copy whatever their competitor posted last week. Neither approach works.

The AI search visibility angle is what caught my eye here. We've started tracking how often our clients show up in ChatGPT and Perplexity answers for their target queries, and it's a completely different game than traditional SEO. The content that ranks well in Google doesn't always get cited by AI tools. Shorter, more direct, definitional content seems to perform better in AI results than the long-form "ultimate guide" format that Google rewards.

One thing I'd push on: how does this handle local service businesses? Most content tools are built for SaaS or e-commerce. But a plumber in Denver or an estate planning attorney in Tampa has very different content needs. Their competitive landscape is hyperlocal, their content gaps are usually around specific service pages and location variations, not blog post topics. If you can crack that niche, there's way less competition than trying to be the next Ahrefs content explorer.

The beta request for 10 people to break it is smart. You'll learn more from 10 honest users than from 1,000 signups who never log in.

This is a cool direction. Tools like this live or die based on whether they actually change a decision someone makes day-to-day. One framing that might help sharpen it:

It sounds like the output is “here’s content you could create.” The harder, more valuable problem is “what should I not spend time on?” Most site owners already have more ideas than time. So the bar isn’t just generating ideas, it’s helping to confidently prioritize.

A few questions that might help stress-test it:

What decision does a user make differently after using this?

If they ignore your recommendation, what happens?

How does this fit into any existing workflows (docs, CMS, Notion, etc.)?

I’ve seen tools get traction when they plug directly into an existing workflow and reduce effort, not just add insight. Curious how you’re thinking about that. Is this more of a discovery tool or something that sits in the execution loop?"
-David

This is awesome! I'm also doing a Show IH
soon for FollowShop — automated follow-up
messages for Shopee & Lazada sellers in SEA 🇵🇭

Would love feedback too when I post!