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Show IH: I built an ad page that can only hold one ad

Most ad pages compete for attention by adding more inventory. I built the opposite: one billboard, one ad, one outgoing link.

The first claim is $1. Replacing it costs $2, then $3. Every replaced ad remains in History.

The interesting problem isn't the code. It is whether being first on an empty piece of the internet feels like ownership, a stunt, or nothing at all.

I'm trying to learn what kind of maker or brand would see the mechanism itself as the ad. If this were yours for a day, what would you put on it? And what part of the offer feels weak?

https://theonlybillboard.com/?utm_source=indiehackers&utm_medium=community&utm_campaign=show_ih_experiment

on August 21, 2026