Show IH: I'm building a lead gen + CRM tool for web designers targeting local businesses without websites — starting with Spain
The problem I'm solving
In Spain, 40% of local businesses don't have a real web presence. Finding them manually on Google Maps takes 3–5 minutes per business. To build a list of 50 leads: 4 hours of work before sending a single email.
The tools that exist (Webleadr, Resquared, B2BLeadFinder) are English-only, have no CRM, and start at $1,000+ for teams. Nothing exists for the Spanish-speaking freelance market.
What I'm building
WebHunter is a tool that closes the full loop for freelancers and small agencies selling web services to local businesses in Spain. It lets you search by city and sector (restaurants, plumbers, dentists...), filter businesses with no website or fake websites (businesses using Facebook/Instagram as their "official website"), and auto-generate a digital audit per business showing their score, what they're missing, and estimated lost customers per month.
The audit becomes the pitch. Instead of "do you want a website?", you show them exactly what they're losing. Then you manage the whole follow-up from a Kanban pipeline and send outreach directly from the app.
Stack: React + Vite + TypeScript + Tailwind + Supabase + Google Places API + Claude API for the audit generation.
Where I am today
Landing page is live at webhunter.es. Core product is scaffolded with Discovery and Pipeline pages working. Google Places integration and Claude audit generation are in progress.
The insight from user research
I spent time on Reddit (r/webdesign, r/webflow, r/freelance) reading what web designers actually say about finding clients. Everyone uses Outscraper or manual Google Maps. The tools stop at discovery — no CRM, no follow-up, no outreach. The biggest objection that keeps coming up is "businesses without a website usually don't want one." The counter is that's true with a generic pitch. It changes completely when you show them data about what they're losing. That's what the auto-audit is designed to solve.
Note on the screenshot
The landing is in Spanish since this is targeting the Spanish market specifically. The screenshot is Google Translate's auto-translation — "web pages" is a bit literal, the original reads better. The product UI will support both languages. You can visit webhunter.es and Chrome will translate it automatically.
What I'd love feedback on
Does the "audit as pitch" mechanic make sense to you? Has anyone built for the SMB local market — what killed you? Any thoughts on pricing: free tier with 20 searches per month and Pro at 19 euros per month?
Happy to share more details on the stack or go-to-market. Building this as a side project while working full time.
If you want to check it out: https://webhunter.es
Targeting Spanish-only is a smart positioning choice — the existing English tools really do leave a wide gap. From building a small iOS app solo (a Captio replacement for note-taking), I've seen the same dynamic: localized + niche tends to beat horizontal-and-global at the early stage because your message can be specific enough to actually land. What worked for my first 20-ish users was pretending to be the tool first — manually doing the workflow for a handful of people in DMs and sending them the result. The friction they hit by hand told me which features I could cut before writing a line of code. Have you tried running the "manual version of WebHunter" with a few Madrid freelancers to compress the build/feedback loop?
The “audit as pitch” mechanic makes sense. The strongest part is that you are not just helping freelancers find businesses without websites. You are helping them turn a cold lead into a specific business case before outreach starts.
That is a much sharper wedge than “lead gen for web designers.” Discovery alone is easy to copy. The stronger layer is: find the local business, diagnose the revenue gap, generate the audit, then manage follow-up in one workflow. That makes WebHunter feel closer to a sales operating system for small web agencies, not just another Google Maps scraper.
One thing I’d watch is the name. WebHunter works for the first wedge, but it may keep the product feeling like a prospecting tool. If this grows into CRM, audits, outreach, and Spanish-speaking agency workflows, a broader SaaS-style brand like Beryxa .com could age better than a name tied mostly to hunting websites.
Thanks for this. "sales operating system for small web agencies" is a much sharper framing than what I had. The audit mechanic is exactly the wedge I'm betting on. On the name, agreed it may feel limiting long term, but keeping focus for now. Will revisit once the core workflow is validated with real users. Thank you so much for the feedback and point of view on this.
building for local SMBs is a brutal grind because their churn is insanely high and they dont have any budget. but selling to web designers who target them is actually a smart way to bypass that problem. for pricing 19 euros feels a bit low if you are actually helping them land clients. if one client is worth 1k to a web designer, they would definately pay 49 or 99 a month if the tool actually brings them validated leads.
That pricing feedback is really useful, thank you. You’re right — if the tool actually delivers validated leads and the audit does the pitch work, €19 undersells the value completely. I went conservative to reduce friction for early adopters but €49-99 makes much more sense once the workflow is proven. Will revisit after the first real users validate the core mechanic. Appreciate the feedback and time!