Show IH: LiveCart — Video Calls for Ecommerce
I've been building LiveCart, a tool that adds instant and scheduled video consultations to ecommerce stores.
The idea came from a simple problem: some shoppers are interested in buying, but a product page or chatbot cannot answer everything.
They may want to:
- See the product from another angle
- Compare two options
- Check the material, size, colour, or condition
- Ask whether the product fits their specific needs
- Speak with someone before making an expensive purchase
With LiveCart, shoppers can start a video call directly from the store or schedule one for later.
The sales team receives the shopper’s session and product context, so they know what the customer is viewing before answering the call.
LiveCart also includes:
- Call routing between available team members
- Instant and scheduled calls
- Shopper and session information
- Call recordings
- Product and sales attribution
- Team and call performance insights
LiveCart supports:
BigCommerce, Drupal, Magento, OpenCart, PrestaShop, Shopify, and WooCommerce.
For custom experiences, LiveCart provides SDKs for:
Android, iOS, and React and React Native.
It is primarily designed for ecommerce brands selling furniture, jewellery, fashion, electronics, appliances, automobiles, and other products that customers often want to discuss or see before buying.
I've now opened the private beta and am looking for a few ecommerce founders who can test it in a real store.
I'd especially appreciate feedback on the idea, positioning, and whether this would be useful for your product category.
This is solving an interesting ecommerce problem: the visitor who is already interested but still needs one more reason to buy.
A lot of stores spend heavily getting people to product pages, then leave the final decision entirely to a photo gallery, reviews, and a chatbot. But for expensive or considered purchases, the last question is often not "where is the buy button?" — it's "can I trust this enough to commit?"
The messaging challenge here is making brands instantly see that this isn't just another video feature. It's a way to recover the customers who are already close but stuck.
I'd make that "lost confidence at the buying moment" the hero of the story. The technology is impressive, but the revenue opportunity is what will make ecommerce teams pay attention.