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Show IH: new year, same email problem. Need help? Get free custom filters with InMoat

Howdy IHers!

It’s now been a month since we all set our New Year’s resolutions. Are you going strong, or have you fallen back to old habits?

Many folks I know set out 2 cliché goals: a) to be more physically active, and b) to get email finally under control. But after a few short weeks, nearly all have given up on the latter. And that’s not surprising to me.

Maintaining fitness is simply a matter of effort between you… and only you. You’ll see progress so long as you continue to workout and eat healthy.

Maintaining email, on the other hand, is a bit more complicated. It’s a matter of effort between you… and the unknown.

With email, it’s hard to see progress. We’re living in a constant stream of notifications we have no control over– some important, most just distractions. No matter how diligent you are at getting down to inbox zero daily, you’ll eventually lose steam -- because email doesn't have a finish line in sight. There isn’t even a homestretch.


Fortunately there is a way to help solve all of your email problems through some automation. All you need to do is configure your advanced inbox settings, create robust filters using Boolean keyword queries, and custom rules/contingencies to meet your precise workflow.

But let’s just be real… who the hell knows how to set these things up properly, let alone even know what keywords to filter for?!


That’s why my partners and I built InMoat.

It’s an email management toolkit that makes it so easy for anyone to manage email! We offer a library of pre-made inbox rules and filters based on individual priorities and preferences, all so you don't have to navigate how to set up advanced email queries.

Some examples:

  • Show incoming calendar meeting invites, but skip the inbox whenever coworkers RSVP: 'Accepted' my invitation.
  • Ignore notifications from LinkedIn and other social, unless it’s a direct message or connection request.
  • Filter out unsolicited inquiries requesting a "guest blog post", "feature podcast interview’, or "speaking engagement", etc.
  • File away promotional offers unless it has a '40% or more sale'

Whatever it may be, it's all up to you. At the end of the day, it's your inbox, it should be filled with only your priorities.

We launched last May and have been steadily growing our user base 40% MoM, now generating $900/month.

You can sign up for free (currently Gmail/Outlook only). We have standard filters publicly available to use, and we’ve got 50+ more in testing now - which we’ll slowly release over the first half of the year.

We also develop bespoke filters for businesses and individual professionals as we know everyone has their own unique priorities and workflows.

If you need help getting your inbox under control and want free custom email filters, shoot me a DM or LMK what you're looking for in the comments. I'll pick a handful and happily build them for you (if feasible), or at least teach you how you can do it yourself.

Thanks for reading! Stay strong with your resolutions.

on February 2, 2022