Show IH: Personizely - Website personalization tool. Also - beta testers needed.
Hi Indiehackers!
My name is Sergiu and I am glad to present you a tool I've been working for some time now.
Personizely is a tool that allows you to adjust your website content according to the visitors’ profile. Show different content to your visitors based on their location, source, paid keywords, activity history, device, time and may others. By adjusting we mean changing your messaging, images and displaying targeted widgets so the website resonates with the visitor’s wish.
Right now it is in private Beta and we are testing just a part of the features we announced. So I would be happy to have some feedback on the idea itself and also I would like to find webmasters/marketers who would test it on their websites creating real-world personalization scenarios.
I will be happy to help with use cases and onboarding. Anyone interested - please answer here or contact me and we can have a chat.
P.S. Feedback on the landing page is also welcome even that I didn't have enough time to reflect everything there because I am focusing on the product part right now.
Website: https://www.personizely.net/?utm_source=ih
Leave your email on the website on contact me directly through sergiu@personizely.net
How much traffic does a website need in order to benefit from this? Statistical significance, etc.
What kind of websites benefit the most?
What are the top benefits of personalization– retention, revenue, ...?
I think the amount of traffic is not an important factor when talking about personalization.
My opinion is that personalization is really good when you offer different products/integrations/services and you are having campaigns for everyone separately, then it's good to tailor the content according to visitors interest/goal, so when he arrives on your website, you should him relevant content instantly, without putting him through the process of finding what he was looking for.
Another great use of personalization is engaging with visitors who are close to conversion, but not quite there yet, so showing them relevant content, and relevant copy/messages is important to bring them closer to it (be it collection the email, or making them sign up, etc).
So, in my opinion, the top benefits of personalization are raising retention, and then raising conversion rate.
Just in the interest of helping, amount of traffic is relevant if you want to talk about raising conversion rate. Otherwise, how can you prove the statistical significance of the benefit.
How would your software personalize https://codefor.cash/signup ?
So, that could be a long shot, as because you know the product (service) better, but from what I understood from the website I come up with the following ideas.
If you are running ad campaigns, posting on subreddits or posting to blogs, etc. based on the technological stack. You could segment your audience based on the technology, let's say you run ads on php, js, angular, you define these "interests" as targets and you can change the H1 of the page to tell the visitor that you have %put technology here% jobs, not just programming (which is very vague).
Another example would be having a different title for the people coming the second time if they for example visited on of your /freelance-%technology%-jobs pages and based on that showing them a relevant h1.
Also, I would really like to see an example job on the first page, when I visit, so personalization would be helpful here too.
I don't know if you expect people seeking non-developers who want to hire for a job, but if you do, it would be much better if you show them different content or even images.
These are just some ideas which came up to my mind. It's really important to know what audience you have and what is their interest.
Actually I am planning to implement a feature for learning what audience you have and giving insights on what segments of your audience would benefit from personalization. That being based on historical data.
This comment was deleted 7 years ago
Thank you very much for the insights.
Now that you put them on paper - most of them seem so obvious to me, and they didn't before.
I'm gonna think more about my sales pitch and about how to be more specific about how does it work.
What about the dummy site with a demo - that's one thing I was thinking of for some time and I will definitely do this.
Thanks a lot again.
This comment was deleted 7 years ago