Show IH: Services to make the most power from product analytics

I and my team have just launched Datamatterz - an initiative created to allow product teams to maximize the power of their product analytics, without the army of analysts. Datamatterz is agency-style services, helping with all the range of product analytics tasks, be it setting up product analytics from scratch or fixing the existing set up and visualising the data. Currently we work with analytical tools: Mixpanel or Amplitude, and Segment for data collection, but planning to add more tools as we expand.

Check it out if you're interested, and let me know what you think!

The Story Behind

I have worked as a product manager in different startups with products of different sizes and stages. All of them had product analytics platform connected and some data being tracked. As an every day consumer of this data (which I tried to use for making decisions and explore user behaviour) I really struggled to make any use and sense of it. Not because it was too complicated, but because it was a real chaos - in structure, meaning, implementation and consistency. I talked with other product people and realised that I was not alone in this world with such pain.

I've seen many teams who were thinking about becoming data-driven and implementing analytics in the product - but felt confused with it and didn’t know where to start. Or have started collecting data, but felt demotivated in using it due to the lack of trust, clarity and structure in their analytics set up.

With Datamatterz, I strive to help product teams solve these problems, empower them to conquer and evolve their analytics and get the most power out of it.