Show IH: Your biggest earner probably isn't your best $/hour
You know your MRR. But do you know your $/hour? Horog connects App Store + Stripe + your tracked hours and shows your real hourly rate per side project. The catch: your top earner usually isn't your best rate. Beta's open — 3 months of Pro free, 100 spots.
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This is a sharp product angle because MRR alone can lie to founders. A project can look like the winner on revenue but still be the worst use of time once hours are counted properly.
The strongest positioning is not just “track your hourly rate.” It is portfolio-level decision intelligence for indie founders: which projects deserve more time, which ones are quietly draining focus, and which ones are actually compounding.
I’d pressure-test the name early though. Horog is short, but it does not immediately carry the decision-making or founder finance angle. For a product connected to Stripe, App Store revenue, tracked hours, and project-level profitability, the name needs to feel trusted and business-oriented fast.
Beryxa .com would fit this direction better as a cleaner founder analytics and decision-system brand. Same product, same insight, but with a name that feels more durable if this grows from a side-project calculator into a serious operating dashboard for indie founders.
Since beta is open now, this is the right moment to test that before users, dashboards, and public launch memory lock around Horog.
Appreciate this - "portfolio-level decision intelligence" is a sharp way to put it, and it's exactly the direction I'm building toward: not a rate readout, but which projects to feed, starve, or kill.
On the name - fair question, and I've gone back and forth on it. For now it's set: logo, domain, and the beta are all live, so I'm testing the positioning with users first, not the syllables. I'd rather a name come to mean something because of what the product did than pick one that sounds the part up front. Let it earn the name.
More curious about your read on the product, honestly: if you ran 3–4 projects, would you want it to just flag the laggard - or actually recommend the move ("shift 5h from X to Y")?
I’d want it to recommend the move, not just flag the laggard.
A laggard warning is useful, but it still leaves the founder doing the hard judgment manually. The real value is when Horog can say: “this project is consuming 40% of your time but producing only 12% of your return, shift 5 hours from X to Y next week and re-check the trend.”
That is where it starts becoming a decision system, not a dashboard.
And that is also why I pushed on the name. The more opinionated the product becomes, the more the brand has to carry trust. If it is only showing numbers, Horog can probably earn meaning over time. If it starts telling founders what to starve, feed, or kill, the name needs to feel like something they can trust before the recommendation lands.
So I would test both together in beta: not just “do users understand Horog?” but “does Horog feel credible enough to make a hard call on my projects?”
That is where a name like Beryxa.com feels stronger to me. It sounds more like a serious founder analytics or decision platform, while Horog still feels more like an internal tool name that has to earn authority later.