Show us how you start and end your newsletter issue
👋 Hi Indie Hackers,
it‘s a pity that we can‘t subscribe to every newsletter. We miss out on a lot of things. But what we can do is to use the power of the community to amplify our know-how.
Today I wondered what the optimal start and end of a newsletter issue should look like? Is there a common sense or do even some best practices exist that improve conversions?
I start every issue pretty simple with:
👋 Hi Everyone,
The ending is a bit more complex as I try to reference my Twitter account:
See you soon.
– Dennis
PS: You want even more insights about digital products? Follow me on Twitter @DennisKluge_. I regularly post about the things I learned during my work on digital products.
Now I‘m curious how you start and end each issue of your newsletter?
Tells may be why you‘ve chosen those words and how they developed over time.
My newsletter is a weekly curated roundup of links to tech resources and apps.
Each issue opens with a short introduction, op-ed, or commentary on one of the topics covered in the issue. Next, there are 7 links grouped into 5 topics with headings. Finally, a final section has a couple of lines thanking readers and inviting them to share the newsletter or support me.
The intro intentionally starts by getting to the point without any greetings or salutations. Although these are supposed to be personal in newsletters, they feel canned to me as we all know the personalization of newsletter is artificial and limited. It's a formal, impersonal, "dear valued customer" kind of personalization.
So I might as well start like a less personal blog post or magazine article. Which is what I do.
I used to start with a personal note, but after changing the format of my newsletter, I removed the personal note.
Pretty pleased with the way I end each issue though! Here's what I do:
👋 Before you go
Here are a few things you can do if you enjoyed reading this newsletter:
🍕 Become a subscriber: lesley.pizza/join
🗄 Explore past issues: lesley.pizza/newsletter
👉 Forward this newsletter to friends who might enjoy it
🌈 Get in touch/Share cool Internet stuff: cheese(at)lesley.pizza
➕ Follow me on Twitter: @lesley_pizza
That looks really lovely crafted. I like it a lot. Some people may argue that Emojis are overused. I‘m not one of them. 😅
at first1000.substack.com we dont have an intro, I usually dive into the issue. But for the ending I use "That's it for today, See you next Saturday 😉 "
Do you think that an intro would become necessary at some time?
Nooo I really dont think so
Use some COVID-19 Isolation greetings and endings, always works a charm ;)
Your welcome ;) Thats what we are doing for my project https://treasure.cloud I can keep you in the loop and let you know how it turns out. But our testers seem content with it.
This comment was deleted 3 years ago.
Interesting. Did you get any feedback in regards to your longish introduction?
This comment was deleted 3 years ago.