Show your newsletter stats! (End of August 2020)
Originally posted on Mailing List Hackers
We're back with another edition of Show Your Stats! Last month, I introduced this segment and had a ton of awesome responses from people sharing their newsletter stats — I'll make sure to tag those people again in the comments to hear how things have gone this month!
If you're interested in joining the trend, comment on this post, or tweet at @MListHackers (#showyourstats)! Make sure to join us in [the Mailing List Hackers chat][mlh] and let us know what your newsletter is and how it's doing!
Your submissions:
- Finlister — Weekly ETF Recap
- Lean Code Weekly — Curated tech and fitness content for developers
- No-Code Briefs — fresh source of no-code inspiration, delivered weekly
- Unicorns Feed — Discover news resources and articles to supercharge your productivity
- VimTricks — Tips and tricks about Vim, the text editor
- Virtual Mojito — Latest trends in virtual events, tools, exclusive discounts and case studies
Our submission:
Newsletter: Bytesized Weekly
What is it: a weekly newsletter rounding up new and interesting things in software development
Number of subscribers: 3563
Average open rate: 53.75%
Average click rate: 10.68%
Number of emails sent: 124k
What I'm doing this month (September 2020):
This month, I'm redoing my newsletter!
I've been writing a weekly roundup for almost a year, and although I've received good feedback on it, I want to write something a little more singular and interesting.
In particular, I'm really inspired by @DruRiley's trends.vc, and I'm kicking around something similar to that in the software space.
Frequent (but maybe not weekly) emails covering a single software topic or tool, super well-researched, and providing a ton of value.
I'm working on a couple example drafts right now, and I'm going to share them in the [Mailing List Hackers chat][mlh] to get feedback later this month.
Let me know in the comments how your newsletter is going, and what you're working on this month!
Newsletter: C&F Discover passes to be The Unicorns Feed
What is it: A weekly newsletter discovering new
resources and articles to supercharge your productivity,creativity and thoughts.
Now with interviews to makers & designers.
Number of subscribers: 1260
Average open rate: 38% - 45%
Average click rate: 25% -
Number of emails sent: First round, 30. Now on the second, 17.
What I'm doing this month (September 2020):
I am actually reworking the newsletter. The newsletter comes from my first project but because of what it has become I am separating it from that site and giving it a new name too.
Also I used to be on Substack and now Moved to Email Octopus.
I also made a custom email address for it so I increase my deliverabilty, hopefully.
I am working on the newsletter's website right now where it will house the 3 links most clicked on every issue and the interviews.
I am also coding the new newsletter so it looks a bit cleaner.
This is the old newsletter.
This is the new one
I will send until the 20th Issue with Substack, so I get time to work on the site and new newsletter properly.
That's awesome! I love the new design, it looks great. Would be curious about how the migration to Email Octopus goes. You should come join the Mailing List Hackers chat too :)
Nice, that makes me glad.
It is going find, not a big deal in terms of what should I do now?
The itchy part is in writing the template in html... is my first time and is taking its time to be honest.
Then well, the website is almost done.
I share a lot about the newsletter on Twitter.
I will absolutely join.
Thank you for that.
What are you renewing on your newsletter?
Friends from last month: @andreboso @rosiesherry @ilana @felix12777 @semicolonandsons @stusim — how are things going?
Also, for anyone else reading in the comments: join us in the Mailing List Hackers chat!
Thanks for asking, great month for Finlister Substack
Aug 1 Subs: 70
Aug 30th: 207
Average open rate 55%
Ready for a big September!
Thinking of moving to ConvertKit in the next 7 days
Hey @signalnerve - thanks for checking out Virtual Mojito
138 Subs so far
Minimum open rate: 45%
I'm happy with the steady growth for relevant audiences
Newsletter: VimTricks
What is it: Tips and tricks about Vim, the text editor
Number of subscribers: 2,418
Average open rate: 51%
Average click rate: 7%
Number of emails sent: 17,789
What you're doing this month (September 2020):
This week, we started embedding very short videos into our emails to supplement the gifs. They have been well received so we're going to continue to publish short videos with audio for every edition in September. Our Twitter following is growing rapidly and we're hoping to grow our YouTube channel as well.
so awesome! I think I caught one of your vids last week and found it super useful :)
Newsletter: BrainPint
What is it: A weekly newsletter for the curious, containing interesting reads, learning resources and tools.
Number of subscribers: 340
Average open rate: 52.56%
Average click rate: 17.82%
What I'm doing this month (September 2020):
Newsletter: JAPM (Just Another PM) Daily
What is it: One summarized article on product management delivered to your whatsapp inbox
Number of subscribers: 132
Average read rate: 80%
Average click rate: 18%
Number of whatsapp newsletters sent: 40
If interested, sign up here: https://bit.ly/japmdailywa
Feel free to read the earlier versions: https://bit.ly/japmdailies
Newsletter : Psych🧠
What is it: Bi-weekly Psychological Insights to make your smarter.
Number of subscribers: 36
Average open rate: 40%
Average click rate: 0
Number of emails sent: 10
What I'm doing this month (September 2020): I will be just sending new insights as per the schedule. I am also thinking to test a variation and see how it performs.
Just started No-Code Briefs this month. Here are the stats:
Total Subs: 120
Average open rate: 49%
Average click rate: 13%
Very cool! Possible to see an example past issue anywhere?
If you haven't checked it out already, you should come join the Mailing List Hackers chat!
Sure. Just been working on it and it is now available on the website. Would also love to join the group!
Newsletter: Lean Code Weekly
What is it: Curated tech and fitness content for developers.
Number of subscribers: 42
Average open rate: 70.67%
Average click rate: 27.39%
Number of emails sent: 566
What I'm doing this month (September 2020):
Creating a newsletter archives site, so folks can read past editions.
Super cool! Really nice landing page, the testimonials are awesome :)
You should come join the Mailing List Hackers chat!
Hey, how are you planning to archive the past editions?
I'm using Hugo to generate a static site, recreating the styling of the emails (I send with ConvertKit).
That's interesting. I have been planning to create an archive as well but haven't yet finalized on a platform