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Sigma is live: 10 days in, honest numbers

Sigma has been on the App Store for 10 days. Here is what the data looks like. Downloads: 15 first-time installs
Impressions: ~2,000 (App Store search + browse)
Product page views: 58
Revenue: $25
In-app purchases: 4
Day 1 download-to-paid: 11.1%
Day 7 download-to-paid: 15.4%

The conversion number is the one I keep coming back to. More than 1 in 7 people who downloaded the app paid for it within a week. That tells me the product is working for the people who find it. The problem is not the product, it is discovery.
1,960 impressions and 58 product page views means most people scrolling past it do not tap through. That is an ASO problem and a reach problem. What I am doing about it: started posting on TikTok this week with a different format (AI persona carousels showing the app doing one real thing per post). No data on whether it converts yet, too early. But the screen-recording format was not getting traction so the experiment is worth running.
If you have downloaded Sigma or are looking at it, I would genuinely like to know what brought you to it and whether the free tier was enough to show you the value. Reply here or email me at the address on getsigma.app.

App: getsigma.app

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Sigma