Simple college essay writing tool → $50k MRR

From 0 to 100 million+ impressions, 800k+ users, and $50k MRR, in a span of 6 months.

Declan and Derrick were undergrads at UC Berkeley and loved building side projects — Avo Alaram, YouUp, and Steady Soles to name a few.

One of their friends suggested they to focus on a single project and they chose JotBot — an AI essay generator that used writing samples to write like you which they built in a week.

Due to the nature and target Audience of the project, the most obvious marketing channel to go with is Titkok and they did the same. Committed to posting 6–10 short-form videos, every single day, on 3 platforms (Reels, TikTok, Shorts), advertising our product, but nothing worked.

After a lot of failed short-form content, they had a fun idea to get a super long and specific URL like ‘idontwanttodomyessay .com‘ and redirect it to their site, and it worked like a charm.

Here are some of their Tiktok templates (3.2m, 10m, 8.9m) which worked for them, they remade it, it worked again and even other products copied it and it worked for them too (you can use them too).

This pushed them to $25k MRR, but they didn’t want to look like a cheating app that students used and forgot about. Recently they pivoted again to a Research copilot and again with the same set of template with some changes pushing the MRR to $50k.

TikTok is a great marketing channel for B2C products, Trendy and Shareable Products. In the Umax story that we shared last week ($6m ARR), Tiktok was one of their main marketing channel too.

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