Simple Tips for Boosting Conversion on Your Book Demo Page.

A book demo page is usually a blank page with a form, which is correct, but let's consider what you can do with so much empty space.

The first rule - we don't want to distract the users from filling out the form. They have come a long way to get to this page and we don't want them to bounce at the finish line.

Let's think about what might further entice them to book a demo.

They want the great results your company can deliver, so remind them of that.

Show them the best benefits you can provide with your product, but be careful! Don't add any links to other sites or case studies, you don't want them to leave this page.

You can add social proof and testimonials from your customers. But keep them short and simple, cut a long quote, and choose the best line if you only have long testimonials.

The goal is to encourage them to fill out the form. Help them make a decision.

Below is an example of a well-executed demonstration page with simple and encouraging information. Kudos to Qatalog team!