Single Keyword Ad Groups (SKAG): Guide & Benefits

Ahoy IH,

Today, we shed some light on a PPC topic, namely Single Keyword Ad Groups.

A Single Keyword Ad Group, also known as a SKAG, is the ad group that contains only one keyword.

Its purpose is to match search intention as closely as possible.

So why would anyone use a SKAG in the first place?
What are its benefits?
And how can you set up a SKAG easily?

https://growthrocks.com/blog/skag-single-keyword-ad-groups/