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In my newsletter Fake Mayo I share weekly stories (interviews) of how founders got their first customers.
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Skylar Gregory, based in Tempe, Arizona, is the co-founder of Evertwine, a mobile app designed to foster in-person connections through shared interests. A recent Arizona State University graduate with a degree in Business Entrepreneurship, Skylar’s entrepreneurial journey began with a successful pressure washing business, which sparked his passion for tackling bigger challenges. Observing the loneliness prevalent among Gen Z despite digital connectivity, he co-created Evertwine to facilitate meaningful, real-world meetups
Launched on January 1, 2025, after pivoting from a dating app concept, Evertwine enables users to find or create activity-based meetups, like coffee outings or gym sessions, via a map or explore feed. With 134 downloads, the app gained traction through organic promotion on Reddit, X, and LinkedIn since May 2025, though Instagram efforts remain a work in progress. Operating on a lean budget, Skylar and his co-founder are preparing for paid ad campaigns.
Evertwine’s freemium B2C model will soon include subscriptions, alongside a B2B portal for businesses to offer events and promotions. Future plans include ID verification, gamification features, and exclusive events to build a trusted, engaging community. Currently pre-revenue, Evertwine focuses on expanding its user base to combat loneliness effectively.
Read the full story
https://www.fakemayo.com/p/how-skylar-used-social-media-to-get-the-first-100-users-for-his-relationship-app
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