Snapchat ADs for podcast promotion

Hey IH!

I'm the founder of Failory. A week ago we launched The Failory Podcast interviewing founders of failed startups. In those same days, I received a newsletter email from Neil Patel (not sure why I am subscribed) offering a $100 credit in Snapchat ads so I decided to give it a try.

I was quite skeptic about Snapchat ADs at first as I thought it wasn't a great fit with our audience, but it turned out to work really well. People mainly listen to podcasts in phones and Snapchat is only used in phones. It also has great segmentation by locations, age, gender and interests, and almost all combinations have a huge amount of users, so it can be a great fit for any kind of podcast.

I segmented by male, 25-35, iOS and with interests in entrepreneurship and businesses. As for location, I divided into two segments: by states (New York, California, Florida, and Washington) and by ZIP codes (especially San Francisco, NY's financial district, etc). As for the creatives, I'm using this and this one.

While running the campaigns, I was offered $75 free if I spent $50. However, I then found that if you activate that offer, you can finance that $50 investment required with Neil Patel's credit, so in the end, you're getting $175 free in ads.

Results: So far I've only spent $40.40. My ads got 20,911 impressions and 304 swipe ups, which is $0.13/swipe up. I'm now getting $0.15/swipe up, which I think it's much cheaper than most other AD networks. It also looks like +50% of people coming from Snapchat are converting into email subscribers which is incredibly high rates.

Here's the $100 credit from Neil Patel. Make sure to share your experience below if you use them!