So, everybody has yearly plan active by default on pricing pages, what about you?

I've measured, that at least in my case for OnPodium, having yearly plan selected by default increases new yearly subscriptions about 80% comparing to preselected monthly. At the same time I see 40% increase of not finished free trial starts (people see the final price on the Stripe checkout page when adding CC).

Yearly PROS:

1. You get more money instantly.
2. Getting rid of churn at least for the next 12 months.

Yearly CONS:

1. You loose some potential subscription. At least from people who are scared of yearly plan price, and don't come back to pricing page to try switch to monthly and etc.
2. Your don't get recurring income each month from yearly subscriptions.
3. It feels hacky / not ethical, isn't it?

I have preselected yearly again. The next experiment I will move forward with is to show annual price right on the pricing page, instead of showing price per month (as everybody does :D). Will see how bounce rate will increase on my pricing page.

What are your thoughts on this?