Solo consultants spend 5 hours a week writing their newsletters. I built an app that does it in 20 minutes - in their voice, every Monday.
I've spent the last few months building and validating two digital products under my Ascenvia brand using my own Launch Agent Architect (LAA) framework — a methodology I created for validating and launching digital products to prevent wasting months on developing the wrong thing.
The Insight Engine (TIE) is the second product I validated using LAA. It passed. So I built it. Here's the problem it solves:
Solo B2B marketing consultants know their newsletter is their best business development channel. Most of them also know they're not publishing consistently enough — because research alone takes 2-3 hours before they've written a word. When a client deadline lands on Thursday, the newsletter slips. Again.
ChatGPT doesn't fix this. You still have to re-explain your niche, your voice, your audience every single session. The context is gone. The output is generic. Your readers can tell. And enterprise tools are, well, for enterprises.
What TIE does is to create your profile - once. It interviews you in a conversational style (a technique I borrowed from LAA) until it understands your niche, your voice, what you'd never say, what you like to say and what the specific debates in your field are where you have a genuine opinion. That becomes your persistent voice model.
Every Sunday night, TIE scans 18 curated B2B marketing sources — MarketingWeek, Econsultancy, SparkToro, Exit Five, Seth Godin, Ann Handley and 9 more and filters 15-20 findings down to 3-5 signals relevant to your specific practice. It then generates a complete newsletter draft and LinkedIn post - in your voice. Both land in your dashboard and inbox early on Monday morning. Editing - adding personal takes, incorporating real customer experiences, takes around 20 minutes.
I launched an MVP today. Here are the numbers:
MRR: £0
Beta Pass users: 0 (launching today)
Monday deliveries completed: 2 (my own, and one for Sarah, a test persona)
Pipeline: working
Sample output: real, generated this week, available on the site
X followers: 0
The offer:
£25 for a 4-week Beta Pass — that's £6.25 per Monday delivery. No auto-renewal. First 10 subscribers lock in £19/month for life.
Why I'm sharing from day one:
I built LAA to help founders launch without guessing. The least I can do is use it on myself in public. Everything from here — revenue, conversion rates, what works, what doesn't — gets shared as I go.
If you're a solo B2B marketing consultant, I'd love you to try it: theinsightengine.co
If you're a founder building something, follow along — I'll be sharing progress, marketing and numbers regularly.
This is a strong wedge because the pain is not really “newsletter writing.” It is context loss.
Most AI writing tools fail consultants because every session resets the voice, niche, audience, and judgment layer. Your stronger angle is that the system remembers the consultant well enough to keep publishing momentum alive every Monday.
One thing I’d watch is the name.
The Insight Engine explains the mechanism, but it may keep the product sounding like another content/research tool. The real value feels more like a persistent authority layer for solo consultants.
That is where a cleaner brandable .com like Beryxa.com could age better if this expands beyond newsletters into broader consultant publishing, positioning, and client-development workflows.