Solo founder offering hands on SaaS marketing
I’m a founder who focuses on practical, hands on marketing for early stage SaaS.
I’ve spent years working alongside marketing teams in agencies and product companies, and over the few years I’ve formalised that experience with modern SaaS focused marketing frameworks and certifications. Most of my work now sits at the intersection of product, positioning, and distribution.
I’m opening up a very small number of marketing slots for IndieHackers founders.
This is not generic “growth hacking” or strategy decks. It’s practical execution aimed at getting momentum where things usually stall. Clear positioning, landing page messaging, funnels that make sense, and repeatable outbound or content systems that don’t rely on hype.
This is a good fit if you already have a product, some clarity on what you’re building, and you’re willing to execute. It’s not a fit if you’re pre idea, pre product, or looking for free help.
If you’re a technical founder who knows your product is solid but struggles to turn it into consistent traction, this might help.
If you’re interested, comment or DM with a short description of what you’re building and where marketing feels stuck. I’ll reply if it looks like a good match.
Hey! This post really resonated with me.
I’m a technical founder and I built Calypso, a Sports Stream Broadcasting app,
and I feel like I’m hitting a wall on distribution. The people who have tried the app have told me it’s genuinely awesome and super useful, but I’m struggling to consistently reach more of the right people.
I know it’s a niche, but I’ve seen apps that are more expensive and offer fewer features still get thousands of downloads, so I feel like I’m missing something on the marketing side. So far I’ve tried organic SEO, Instagram campaigns, and word of mouth. That brings me around 2 to 3 new users per week.
Marketing isn’t really a skill I have, and I’m not sure what the next practical steps should be to build real traction. Also worth mentioning the app is currently in open beta and only available on Android for now.
If this sounds like a good fit, happy to share more about what it does and where I think things are getting stuck.
Hey, thanks for sharing that, it’s actually a very familiar position for technical founders.
The fact you’re getting positive feedback and even a small but steady trickle of users is a good signal. It usually means the product itself isn’t the issue, but that distribution and positioning hasn't targeted the right people. That’s especially true with an open beta and Android-only, which naturally caps conversion no matter how good the app is.
What I typically help with in situations like this isn’t “try more channels”, but getting really clear on who the product is for, what problem it replaces for them, and then focusing on one acquisition path that actually matches that audience, creating warm leads, rather than spreading effort thin and only attracting cold leads.
If you’re open to it, happy to continue this over email and see if it’s a good fit on both sides. Feel free to reach out to [email protected] and we can take it from there.