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Some reasons why the Michael B. Jordan x Alexa commercial, CRUSHED (from a marketer's perspective)

Nathan Collier (Founder of The Content Marketing Lounge on FB) and I linked up to riff about WHY the Michael B. Jordan x Alexa commercial KILLED - from a marketing perspective.

Outside of the fact that Michael B. Jordan was in it. #thirsttrap🤤

Some GOOD points were made by Nathan regarding:

  • the storytelling
  • the character dynamic
  • the use of their logo, and more!

It's these settle details you might miss - even after you've watched it multiple times (you know...for research purposes...)😁

Watch our little chat here: https://www.linkedin.com/posts/ginagigirodgers_amazon-marketing-superbowlads-activity-6764310447542808576-_Bjt

on February 8, 2021