Some tips I can offer for those starting LinkedIn outreach
I started outreach for my last startup doing the numbers grind (blasting volume and hoping sth comes back). Then I tried to change how I find my leads and saw improvement, eventually getting to 39.6% reply rate.
Here’s where I got (and still get) warm leads from:
- Did a bit of stalking. I got on my top competitor’s profile and checked who was liking and commenting on their posts.
- I searched for 3-4 LinkedIn creators that my ICP follows and did the same thing (see who’s engaging with their posts, either by comments or likes)
- I searched for specific phrases on LinkedIn that my ICP might use to describe pain points.
- Another good source of warm leads is LinkedIn engagement posts like “comment GRIND and I’ll DM you” or something similar to that. Then I see who engages with these posts. For the leads I get here, I start my message with “Did you get what you’re looking for?” Then, I send them what they’re searching.
This approach worked for me so well that I decided (a while back) to make this my new entrepreneurial project that is now up and running. Check it out if this sounds like something you could use as well.
Thanks for the advice! I have been struggling with getting beta users for my ai email platform called Zeno. I will definitely take these strategies into effect. If anybody is interested in being a beta user for my app feel free to reach out.
I need help for linkedin
Certainly an interesting approach to take.
I've never used LinkedIn for anything other than to job hunt or promote my latest micro IT certification, so I need all the help I can get trying to use it as a vehicle for increasing awareness of my new business.
Interesting, but a bit counterintuitive to me.
I’d use this to find where the right people are, not to imitate the language or tactics of competitors.
You don’t win by running the same race as a follower.
You’re usually strongest when you play your own game.
Curious: what repetitive laptop task still wastes time for you even with your current tools?
I’m researching this privately, not pitching anything.
Great tactics!