It's been a few months since I last posted, I've been focused on getting Clarify up and running. In the last few months we've launched on PH (yup had the typical 2 day explosion and ghost town), completely redesigned our app, and launched a curated newsletter to compliment our service.
For some background Clarify, is the application that helps professionals launch and manage their careers, all the tools and actionable data in one app.
We now have nearly 200 users from 28 countries from companies such as Target, Apple, VICE, Intuit, and Red Bull on Clarify managing their careers.
We have however hit a complete and total concrete wall in user growth. The acquisition cost while low on a CPC level, became costly from a "sit back and hope they click" standpoint.
I decided to take a step back and really examine the market and the players, when I realized there was an entire market of Career Coaches and Resume Writers that have an existing client base that in many cases pays $100s and $1,000s for their services. Hello, our users are right there and with the income level we were targeting.
In the last 2 weeks we've reached out to about a handful of Career Coaches and Resume Writers and the feedback has been amazing, great feedback and ideas, so much so that we have an Affiliate program in the works.
While at first I thought Career Coaches and Resume Writes would see Clarify as a threat, and in some cases rightfully so, thus far we've seen them embrace it as complimentary to their services.
Hope this helps others thinking of fishing where the fish are.