I just launched SortSage, a paid Windows utility built around a very boring but very real problem:
folder chaos that keeps coming back.
The specific frustration for me was not that cleanup was hard. It was that I kept doing the same cleanup forever.
Downloads would fill up. Desktop would disappear under screenshots. Export folders would become junk drawers.
So I built a Windows app that watches folders and organizes files automatically with rules, rename support, and duplicate detection.
The positioning I am using is basically "Hazel for Windows," but the real promise is simpler:
set the system once and stop cleaning the same folders every week.
Live now:
https://enlightpixel.gumroad.com/l/xopsr
Would love feedback on the pricing and whether the positioning lands fast enough.
The ‘Hazel for Windows’ positioning lands immediately for anyone who knows Hazel, which is exactly your buyer. The real question is how you reach Windows power users who’ve never heard of Hazel. That’s where the positioning gets hard
Spot on, I am currently going through the exact predicament and searching for ways to reach power users unaware of hazel
Yeah that’s the real wall once you move past people who already know the Hazel reference, you’re basically starting from scratch explaining the problem before you can even sell the solution. That’s a positioning and channel problem at the same time and it’s very solvable. Are you on X or Telegram? Would love to connect and talk through it.
Yeah I would love that, my X is @enlightpixel
Just tried to DM you on X but your inbox is closed. Are you on Discord or Telegram? Would be easier to connect there.
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The line that resonated with me was that the problem wasn't cleaning up once—it was repeating the same cleanup over and over.
That feels like the difference between solving a task and removing a habit. If the product quietly makes people stop thinking about something they used to do every week, that's a much more meaningful outcome than just organizing files.
Yes, SortSage is quiet capable of that and thats the whole purpose of it. Set rules once and sortsage handles everything through automation. The app is able to run on startup if allowed and does its job in the background with negligent resource usage. The live monitoring feature allows to implement the rules on current or future files which means no intervention is necessary until people want to introduce a significant change to rules.
That's exactly why I asked.
I think there's a subtle decision hiding underneath that distinction, and it's probably easier to explain over email than in a thread.
What's the best email to reach you on?
You can contact me on X @enlightpixel
Thanks. I don't actually use X.
If you have an email you're comfortable sharing instead, I'd much rather explain it there. I think it'll be easier to unpack properly than over social messages.
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