SOS! Copy that seems great doesn’t convert!
✅ New Website copy. 400 visits in 2 weeks. ZERO clicks on the CTA button 😢. What could possibly go wrong with the copy or the UX 🤔?
The product is great and is 92% cheaper than similar alternatives. So price isn’t a problem as people don’t even navigate further from the home page to check out pricing.
Hi, I would experiment with a punchier hero section. What's the #1 pain experienced by or opportunity sought by your target market? Make that your title (clearly "Everything you need .." is not it - but it could be automation perhaps?). Have a short sub-title. Put social proof in your hero (it's currently buried & lost). Then your CTA button. Why are you charging 92% less? If you really offer similar solution then you are losing (a big % of) money. Undercut the competition is fine but too much and risk not looking credible. Also, what is driving the traffic to your site - they must be coming with expectations.
Best of luck!
Our target market are real estate syndicators that are just starting out. Their main pain point is that they have to spend a loooooot of time manually sorting paperwork for the investments and calculating distributions. This software costs less because it’s 100% bootstrapped and the person who develops it is a syndicator himself. He doesn’t have anyone to report to and wants to make this tool affordable to all.
Most of the traffic comes from google organic search “syndication software” and our social media channels... thanks a lot for your thorough feedback!!!
The copy is bad. The images are poor quality and unreadable even when you zoom.
There is no focus on the customer and his keywords, should be short and to the point
You already give out that pricing starts at 200$/month so no need to click on pricing
Do you think if we change the images it will help? Also, if the copy is bad, what would you change in it? The hero text? The header?
Maybe pay a copywriter to work with you on it?
Your competitor example is pretty good, you can start by copying the text and itterating changes from there
I'm not in the Nich so it's a bit hard for me to know what's the core...
It's a good exercise for example to do customer interviews and note keywords from these conversations if done right open conversation like tell me about your process, what works, what doesn't work as well or takes a long time..
Or you can try a format of showing how it's working step #1, 2,3 and done/magic/what's the result
Also if your feature matching and just competing on price you can put that as a pitch, premium bla bla system for half the price, see how we compare
Things like that
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Links to alternatives: https://www.junipersquare.com/
https://syndicationpro.com/
https://www.investormanagementservices.com
Traffic comes organic. But 90% from social media.
It’s not an investment product. It’s investment management software that helps automate management of real estate investments. So there’s no question of authority as you use it purely as a tool to help you do your job faster and more efficiently as a real estate syndicator. You don’t put your money into anything. You pay for a SaaS platform like any other to automate your back office work.
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Thanks a lot for looking into this! Yes. Juniper is cool. We’ll tweak the copy to take into account the “real estate” words. And if you want to try the tool, you can sign up and try it for free. I can also schedule a demo for you with our CEO.
When I say social it’s traffic that comes from our Facebook page (free). We don’t want to do google AdWords but we’ll try paid FB ads next week to test the new copy. Will fix the favicon too :)
Hey! Thanks for your feedback! We took all comments into action and tweaked a few things. If you are curious have a look at www.cashflowportal.com :)
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Most of these customers come via networking events (real estate investment events) and Facebook. We invest heavily into events and are going to do Facebook ads. Customer acquisition in this segment through Google search is minimal
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Search volume for "real estate syndication software" is 40 :) Our competitors aren't doing PPC. Mainly property management systems are trying to rank for these keywords. They are out of our league. Juniper Square is on a whole different level, we aren't ready to rank for analytics tools. The other keywords Juniper is using for PPC would generate high bounce rates. If someone clicks on "Miami real estate private equity" and instead finds RE management software, it is kind of misleading. Isn't it?
Our organic traffic isn't good as we just started to enrich our blog (websites with thin content cant rank) and we are building external backlinks using various methods to pump up our DR, so we can rank for our keywords.
As for Facebook, we are members of many FB groups for real-estate syndicators, we can retarget FB pages followers, similar profiles of members of those groups, etc. We aren't expecting huge volumes. This is a niche product for a niche market. Juniper Square is targeting everyone and his mother, while we are very specific about our target audience: early real-estate syndicators". To be totally fair, syndicationpro.com is more of a competitor than Juniper or anyone else. We did a survey during one of the online conferences and most of the syndicators are using Syndication Pro.
We can look into PPC at the end of April once we have more cool features rolled out and can rank for these keywords.
Thanks a ton!
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Thank you! I believe in terms of paid ads, Bigger Pockets make more sense than Quora in this niche. Not many real estate syndicators use Quora. They are either in specialized FB groups or on Bigger Pockets. I never heard of podcast ads. However, in this niche podcasts are extremely popular. Did you have any experience working with podcasts?