Spending on customer acquisition
I run a small, niche SaaS product for golf courses https://easyteegolf.com/. It's currently a side project, so I don't draw any salary from it. After all expenses are paid, I'll be left with $3-4K this year in profit. Rather than making a profit this year, I'd rather invest as much of that as possible back into the business, specifically on acquiring new customers. So far, I haven't spent anything on marketing and am looking for ideas on how to get the best results. I have a list of keywords that have been successful at getting customers through organic search and am thinking of trying out Google ads. I've also considered a few other ideas, like sending Swag boxes to a few target customers to see if that gets any response. Does anyone have any other ideas on paid (or not paid) channels to acquire customers in a small niche?
I would recommend trying Google Ads. It is hard to predict performance and setup will take a day to set up. BUT with a budget of $100-$150 you will know if it works for your product within 2-3 days. Good luck!
David, You have really good product, it's have a lot of potencial!
I think that we can help you with our team with some ideas.
There is 2 options.
You can get access here: https://www.indiehackers.com/post/the-all-in-one-toolkit-to-validate-and-kick-off-your-startup-47996beace.
Just sign up and you'll get a link to our Notion with all the content.
Link where you can book a call - https://unicamel.io/get-started
Best wishes David on your trip to the mountain!