Spent about 330 on Facebook ads for my pet SaaS. Thought I had 43 users. Turns out I only had about 10.

Three weeks ago I launched a small SaaS for senior dog owners called FursBliss.

The goal is helping owners catch health problems earlier by tracking daily signals like appetite, energy, and mobility, along with an AI symptom triage tool.

I ran Facebook ads mainly to validate demand.

At first the numbers looked encouraging, but after digging into the database I realized something important.

I thought I had 43 registered users.

In reality I only had about 10.

Meta was counting “lead events” when people started the triage tool or quiz, even if they never finished signup. So the funnel looked healthier than it actually was.

Here are the real numbers.

Ad spend
About 330

Landing page views
1408

Quiz starts
393

Quiz completions
33

Meta lead events
43

Actual registered users
About 10

Triage tool uses
29

Initiated Stripe checkout
29

Purchases
0

So the real leak is earlier in the funnel than I originally thought.

People are curious enough to click and start the quiz, but very few finish onboarding or actually create an account.

Some context on the product.

Free tier
Symptom checker
Basic health tracking

Paid tier
9 per month
or 59 per year

Premium features include
Health trend alerts
Vet ready reports
Full health history

My current theory

The triage tool solves the anxiety moment.

Someone’s dog is limping or acting strange. They search online, find the tool, get guidance like monitor or see a vet, and leave once their anxiety is reduced.

There is no strong reason to come back unless another health scare happens.

So the product may be solving a one time problem rather than something people use regularly.

Changes I recently shipped

A daily health score dashboard for tracking appetite, energy, and mobility trends

Red yellow green alerts that flag potential health changes

Free history limited to 30 days to encourage upgrading for long term tracking

Rewrote premium copy to focus on prevention instead of reports

Added messaging around early warning signs and emergency prevention

Fixed mobile Meta tracking with server side Conversions API

Added a 7 day email nurture sequence

Questions for founders here

Does this sound like a classic vitamin vs painkiller problem

Have you seen funnels where curiosity traffic starts onboarding but rarely finishes it

Would a one time purchase model make more sense than subscription or annual pricing for something like this

Sharing the real numbers because I know a lot of founders run into the same problem of decent traffic but very little real product usage.

Curious how others would approach this.