I lose shit tones of money on this and here are somethings that you guys can know before click the ads button.
If you are starting startup/project by bootstrapping or with very minimal budget and want to run ads hope you read this first.
Make sure the existing normal traditional marketing is converting well ( content posting, blogging, direct marketing etc) and customer is satisfied with the product.
Advertising is painfully expensive and hard to convert because of the ads fatigue, even for your self how long do you even spend time of ads ? Most people already have auto ignore ads in their brain.
So when you are gaining those few people coming to your website, you need to make sure they are converting or at least your product is good and people like it.
If you currently have people who still not satisfied with your product then running advertising is waste of money.
Another thing that you can do is instead of advertise to your product, get their email ( email subscription ) this will help you for future campaign and also asking for email is much easier than money.
The checklist go beyond this and a lot of things you need to make sure right and have some kind of strategy before running ads.
This is another blog that you guys for more details and less losing money: https://medium.com/@muhdazharali98/here-is-why-my-20k-paid-ads-not-working-and-how-you-can-avoid-my-mistake-b4286dc7cd1
Also if you are just going to click click click run ads and hope its working, I can ensure you will lose money.
I found this insightful, thanks for sharing. 🙏